This is what we promise#
- That the site is technically in order for search engines and AI services: readable, fast and correctly marked up.
- That every change we make is reported, and that you see the difference in the preview.
- That we measure regularly and report the figures with source and date, even when they are not going the right way.
- That addresses and content do not change when you switch to us beyond what we report.
This is what nobody can promise#
- A certain position in Google. Google ranks by itself, and you cannot pay your way past it [1] [2].
- That a page is indexed within a certain time. Google does not even promise that every page is indexed [2] [3].
- That an AI service mentions you. That is decided by the service, the question and the person [4].
- An exact time for recovery after a Google update [5].
This is what we never do#
- Buy links or build fake reviews.
- Add structured data that does not match the page [6].
- Get around search engines' blocks or CAPTCHAs.
- Show a figure from another search engine as if it were Google's.
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Next topicThe Knowledge Graph →The difference between being found on the map and being known as a company, why the clearest identity wins when AI answers questions, and exactly what we do and never promise.
Sources on this page
- How Google determines local ranking Google Business Profile Help · Official documentation
- How Google Search works (overview) Google Search Central · Official documentation
- Ask Google to recrawl your URLs Google Search Central · Official documentation
- AI features and your website (AI Overviews, AI Mode) Google Search Central · Official documentation
- Google's core updates Google Search Central · Official documentation
- General structured data guidelines Google Search Central · Official documentation